Content Marketer Teresa Meek has had a varied career path in journalism, real estate, and more, but always focused on writing. She is currently based in Seattle, Washington, from where she talked about how content marketing and technical writing have similarities, her brief career in technical writing, how to transition to content marketing, and more.
At the end of a very long 2016, I scanned all of the business cards I collected from meetups and conferences. It was quite a pile! While scanning them into Evernote for safe-keeping, a few information architecture issues became apparent.
Alyssa Fox, Director of Information Development and Program Management at Micro Focus, tells us that it’s OK to pause when processing information. We also discuss managing people “fairly, not equally”, why content strategy is difficult, multinational technical communication teams, fashion, and more.
I’m not a marketer, but I played one for two days at Content Marketing World in Cleveland, Ohio in September, 2016. I was surprised to find that content marketers have similar problems to we in the technical communication world – proving value, understanding users, correctly using and re-using content, and most surprisingly, dealing with budgets – or lack thereof.
However, there are ways that content marketing is very different than technical communication. First, the conferences are much larger than ours, and ours don’t feature Cheap Trick or Mark Hamill.
Even with all I learned at the conference, I still have some questions. I admit that I ask these with tongue-in-cheek, but as someone from outside the marketing world, I’m also genuinely curious. Hopefully some content marketers and/or #CMWorld attendees can chime in and answer.