Category Archives: Content Strategy

Architecting your business card information

At the end of a very long 2016, I scanned all of the business cards I collected from meetups and conferences. It was quite a pile! While scanning them into Evernote for safe-keeping, a few information architecture issues became apparent.

This is how Evernote displays saved business card information
This is how Evernote displays scanned/photographed business card information

Business cards are no longer just a way to creatively and memorably share our contact information. They’re also another data point that can be scanned, shared, analyzed, and retained in various ways. Continue reading Architecting your business card information

It’s OK to pause featuring Alyssa Fox – Content Content podcast episode 13

Alyssa Fox, Director of Information Development and Program Management at Micro Focus, tells us that it’s OK to pause when processing information. We also discuss managing people “fairly, not equally”, why content strategy is difficult, multinational technical communication teams, fashion, and more.

Alyssa Fox
Content Content podcast episode 13 guest Alyssa Fox, Director of Information Development and Program Management at Micro Focus

Mentioned during this episode:

Continue reading It’s OK to pause featuring Alyssa Fox – Content Content podcast episode 13

Top 10 questions from Content Marketing World

I’m not a marketer, but I played one for two days at Content Marketing World in Cleveland, Ohio in September, 2016. I was surprised to find that content marketers have similar problems to we in the technical communication world –  proving value, understanding users, correctly using and re-using content, and most surprisingly, dealing with budgets – or lack thereof.

Content Marketing World 2016. Cleveland, OH
Cleveland is the center of the Content Marketing World in September, 2016

However, there are ways that content marketing is very different than technical communication. First, the conferences are much larger than ours, and ours don’t feature Cheap Trick or Mark Hamill.

Even with all I learned at the conference, I still have some questions. I admit that I ask these with tongue-in-cheek, but as someone from outside the marketing world, I’m also genuinely curious. Hopefully some content marketers and/or #CMWorld attendees can chime in and answer.

Continue reading Top 10 questions from Content Marketing World

Local needs of content featuring Bill Swallow – Content Content podcast episode 12

“Content requires proper care and feeding”, says Bill Swallow, director of operations at Scriptorium. We talk localization, content strategy, local beer, summer’s oppressive heat, and more.

Bill Swallow
Bill Swallow

Released on International Podcast Day!

Mentioned during this episode

Continue reading Local needs of content featuring Bill Swallow – Content Content podcast episode 12

What technical writers can learn from a WordPress plugin

I’m evaluating WordPress plugins for our STC chapter’s web site migration. I use WordPress for edmarsh.com, but the requirements for a personal blog as opposed to a full-on web site – particularly plugins – are quite different.

The Yoast SEO WordPress plugin's keyword tab shows writers how their content compares to other sites using the selected keyword
The Yoast SEO WordPress plugin’s keyword tab shows writers how their content compares to other sites using the selected keyword

A post recently appeared on Facebook, advertising the 57 best WordPress plugins. The list felt a bit too self-promotional, but there were some good selections, and I implemented a few. The very first plugin on the list, Yoast SEO, changed the way I feel about writing, particularly for the web.

Continue reading What technical writers can learn from a WordPress plugin