Category Archives: Content Strategy

Machine learning and units of measurement can affect your content

“OK, Google, how long does it take to blanch broccoli?”

“For florets that are approximately 1 1/2 across, cook for about three minutes”

Google’s voice AI ignored the inch mark. As I was breaking up my broccoli for lunch, I looked on my phone’s screen and confirmed the inch marker was there.

Google Now's results for blanching broccoli. The audio interface left out the inch mark
Google Now’s results for blanching broccoli. The audio interface left out the inch mark

Continue reading Machine learning and units of measurement can affect your content

Are content professionals represented at hackathons?

My wife recently attended a weekend-long hackathon. I noticed that no one at the competition was a content strategist or content professional. Why not?

What’s a hackathon?

A hackathon is a competition where teams compete to create the best version of the concept that they can.

Continue reading Are content professionals represented at hackathons?

Users or people with Jack Molisani – Content Content episode 15

Jack Molisani, president of ProSpring Staffing and Executive Director of The LavaCon Content Strategy Conference talks about technical communication hiring, rebranding, content strategy, and how he’s seized opportunities his entire career.

Mentioned in this episode:

Episode 15 guest Jack Molisani
Episode 15 guest Jack Molisani

Continue reading Users or people with Jack Molisani – Content Content episode 15

Architecting your business card information

At the end of a very long 2016, I scanned all of the business cards I collected from meetups and conferences. It was quite a pile! While scanning them into Evernote for safe-keeping, a few information architecture issues became apparent.

This is how Evernote displays saved business card information
This is how Evernote displays scanned/photographed business card information

Business cards are no longer just a way to creatively and memorably share our contact information. They’re also another data point that can be scanned, shared, analyzed, and retained in various ways. Continue reading Architecting your business card information

It’s OK to pause featuring Alyssa Fox – Content Content podcast episode 13

Alyssa Fox, Director of Information Development and Program Management at Micro Focus, tells us that it’s OK to pause when processing information. We also discuss managing people “fairly, not equally”, why content strategy is difficult, multinational technical communication teams, fashion, and more.

Alyssa Fox
Content Content podcast episode 13 guest Alyssa Fox, Director of Information Development and Program Management at Micro Focus

Mentioned during this episode:

Continue reading It’s OK to pause featuring Alyssa Fox – Content Content podcast episode 13