Category Archives: Social Media

Top 10 questions from Content Marketing World

I’m not a marketer, but I played one for two days at Content Marketing World in Cleveland, Ohio in September, 2016. I was surprised to find that content marketers have similar problems to we in the technical communication world –  proving value, understanding users, correctly using and re-using content, and most surprisingly, dealing with budgets – or lack thereof.

Content Marketing World 2016. Cleveland, OH
Cleveland is the center of the Content Marketing World in September, 2016

However, there are ways that content marketing is very different than technical communication. First, the conferences are much larger than ours, and ours don’t feature Cheap Trick or Mark Hamill.

Even with all I learned at the conference, I still have some questions. I admit that I ask these with tongue-in-cheek, but as someone from outside the marketing world, I’m also genuinely curious. Hopefully some content marketers and/or #CMWorld attendees can chime in and answer.

Continue reading Top 10 questions from Content Marketing World

Off the wall presentations featuring Ben Woelk – Content Content podcast episode 11

Ben Woelk, technical communicator and Information Security Office Program Manager at the Rochester Institute of Technology, talks about being an introverted leader and how it’s changed his career and his passion.

Ben Woelk
Ben Woelk

Mentioned during this episode

Continue reading Off the wall presentations featuring Ben Woelk – Content Content podcast episode 11

Single source of the truth featuring Bernard Aschwanden – Content Content podcast episode 10

Bernard Aschwanden, President of Publishing Smarter, STC Immediate Past President, and Ed’s twin talks about certification, why your content is not your own, building a house (literally), process vs process, finding his spouse through STC, social networking, and more.

Ed Marsh and Bernard Aschwanden at STC Philadelphia Metro Conduit 2016
Ed Marsh and guest Bernard Aschwanden meet at STC Philadelphia Metro Conduit conference, 2016

Continue reading Single source of the truth featuring Bernard Aschwanden – Content Content podcast episode 10

Presentation evolution: TCCamp East in Virginia

I’m very excited to present a workshop on jumpstarting your career at the new East Coast TC Camp next weekend, July 30th, at George Mason University in Fairfax, VA. My talk focuses on what social media and podcasting can do for you and your career. Some great folks are going to be attending – and hopefully presenting – as well.

Un… conference?

Continue reading Presentation evolution: TCCamp East in Virginia

Complimentary sandwich featuring Todd DeLuca – Content Content episode 9

Todd DeLuca, a Pennsylvanian who manages a remote tech writing team, shares with us how volunteering and presenting has elevated his career, what it’s like to manage a technical communication team, volunteering with intention, and how to promote yourself and your team within your company.

Todd DeLuca
Todd DeLuca

Continue reading Complimentary sandwich featuring Todd DeLuca – Content Content episode 9