Category Archives: Social Media

Users or people with Jack Molisani – Content Content episode 15

Jack Molisani, president of ProSpring Staffing and Executive Director of The LavaCon Content Strategy Conference talks about technical communication hiring, rebranding, content strategy, and how he’s seized opportunities his entire career.

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Episode 15 guest Jack Molisani
Episode 15 guest Jack Molisani

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Napoleons and Shakespeares featuring Teresa Meek – Content Content podcast episode 14

Content Marketer Teresa Meek has had a varied career path in journalism, real estate, and more, but always focused on writing. She is currently based in Seattle, Washington, from where she talked about how content marketing and technical writing have similarities, her brief career in technical writing, how to transition to content marketing, and more.

Content marketer Teresa Meek
Content marketer Teresa Meek

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Top 10 questions from Content Marketing World

I’m not a marketer, but I played one for two days at Content Marketing World in Cleveland, Ohio in September, 2016. I was surprised to find that content marketers have similar problems to we in the technical communication world –  proving value, understanding users, correctly using and re-using content, and most surprisingly, dealing with budgets – or lack thereof.

Content Marketing World 2016. Cleveland, OH
Cleveland is the center of the Content Marketing World in September, 2016

However, there are ways that content marketing is very different than technical communication. First, the conferences are much larger than ours, and ours don’t feature Cheap Trick or Mark Hamill.

Even with all I learned at the conference, I still have some questions. I admit that I ask these with tongue-in-cheek, but as someone from outside the marketing world, I’m also genuinely curious. Hopefully some content marketers and/or #CMWorld attendees can chime in and answer.

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Off the wall presentations featuring Ben Woelk – Content Content podcast episode 11

Ben Woelk, technical communicator and Information Security Office Program Manager at the Rochester Institute of Technology, talks about being an introverted leader and how it’s changed his career and his passion.

Ben Woelk
Ben Woelk

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Single source of the truth featuring Bernard Aschwanden – Content Content podcast episode 10

Bernard Aschwanden, President of Publishing Smarter, STC Immediate Past President, and Ed’s twin talks about certification, why your content is not your own, building a house (literally), process vs process, finding his spouse through STC, social networking, and more.

Ed Marsh and Bernard Aschwanden at STC Philadelphia Metro Conduit 2016
Ed Marsh and guest Bernard Aschwanden meet at STC Philadelphia Metro Conduit conference, 2016

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