Category Archives: Technical Writing

Users or people with Jack Molisani – Content Content episode 15

Jack Molisani, president of ProSpring Staffing and Executive Director of The LavaCon Content Strategy Conference talks about technical communication hiring, rebranding, content strategy, and how he’s seized opportunities his entire career.

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Episode 15 guest Jack Molisani
Episode 15 guest Jack Molisani

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Napoleons and Shakespeares featuring Teresa Meek – Content Content podcast episode 14

Content Marketer Teresa Meek has had a varied career path in journalism, real estate, and more, but always focused on writing. She is currently based in Seattle, Washington, from where she talked about how content marketing and technical writing have similarities, her brief career in technical writing, how to transition to content marketing, and more.

Content marketer Teresa Meek
Content marketer Teresa Meek

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Architecting your business card information

At the end of a very long 2016, I scanned all of the business cards I collected from meetups and conferences. It was quite a pile! While scanning them into Evernote for safe-keeping, a few information architecture issues became apparent.

This is how Evernote displays saved business card information
This is how Evernote displays scanned/photographed business card information

Business cards are no longer just a way to creatively and memorably share our contact information. They’re also another data point that can be scanned, shared, analyzed, and retained in various ways. Continue reading Architecting your business card information

It’s OK to pause featuring Alyssa Fox – Content Content podcast episode 13

Alyssa Fox, Director of Information Development and Program Management at Micro Focus, tells us that it’s OK to pause when processing information. We also discuss managing people “fairly, not equally”, why content strategy is difficult, multinational technical communication teams, fashion, and more.

Alyssa Fox
Content Content podcast episode 13 guest Alyssa Fox, Director of Information Development and Program Management at Micro Focus

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Top 10 questions from Content Marketing World

I’m not a marketer, but I played one for two days at Content Marketing World in Cleveland, Ohio in September, 2016. I was surprised to find that content marketers have similar problems to we in the technical communication world –  proving value, understanding users, correctly using and re-using content, and most surprisingly, dealing with budgets – or lack thereof.

Content Marketing World 2016. Cleveland, OH
Cleveland is the center of the Content Marketing World in September, 2016

However, there are ways that content marketing is very different than technical communication. First, the conferences are much larger than ours, and ours don’t feature Cheap Trick or Mark Hamill.

Even with all I learned at the conference, I still have some questions. I admit that I ask these with tongue-in-cheek, but as someone from outside the marketing world, I’m also genuinely curious. Hopefully some content marketers and/or #CMWorld attendees can chime in and answer.

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