“Win tickets to the Honda Grand Prix of St. Pete”, the tweet said. Take a screen shot of the TrueCar Web site and “be creative”. IndyCar driver and British hottie Katherine Legge will choose a winner.
Right up my alley, I thought. I love IndyCar, I love being creative, I love Photoshop, and I’d sure like to meet IndyCar driver and British hottie Katherine Legge (note: both Katherine and I are engaged, presumably to other people). The last time I saw her race in person was 2007 at Road America, the year after she had a horrifying crash at the same track. After that, she raced in German touring cars for three years, then spent most of last year trying to get an IndyCar ride.
Thankfully, TrueCar’s site design is incredibly simple – Big main picture, tagline, and testimonials – leaving lots of room to… be creative. My first thought before I even saw the site was to base my concept around IndyCar, and the idea gained traction with the testimonial on the bottom from “Michael C. “.
So I opened up Photoshop, pasted in the screen shot (a technical term. No, really.), and off I went.