Content strategy

Is your content working for your organization? I can help you find out, and improve your entire content experience.

Let’s be honest. Most organizations’ content is scattered across Confluence pages, SharePoint, your company’s intranet, hundreds of repositories, help systems which may or may not be current, knowledge management systems, Word documents, and more.

Content strategy means the right content in the right format at the right time in the right place. Do you really want to “throw AI” at it without understanding the complexity and the true costs?

Content lifecycle

The best place to start is with a content audit. I love content audits. Let me help you and show you how to:

Governance

Content without governance is an organizational nightmare: unsustainable, and impossible to maintain.

The content your organization generates needs a goal, organization, style, and governance. Without someone setting content standards and monitoring its performance:

Here’s a free, two-page checklist to ensure your site’s content is best portraying your company’s best side. Contact me if you want to learn more!

Examples

Related work

Webinar: So, you want to be a technical writer?

Content Wrangler webcast, 2024

Podcast guest: Podcasting strategy

Scriptorium Content Strategy Experts podcast, 2018

Webinar (video): Drive your docs with data

STC Instructional Design and Learning special interest group, 2018

Article: Creating Beautiful Online Content with Web Fonts

STC Intercom magazine, 2017

Podcast host and producer: Lavacon content strategy conference

Lavacon bi-annual content strategy conference, 2016-2019

Tools used

  • Excel by Microsoft
  • Kibana by Elasticsearch
  • Screaming Frog SEO Spider by Screaming Frog