Metrics and data

Every organization wants to know how its content performs. I have extensive experience implementing and monitoring content metrics.

Every organization wants to know how its content performs. I have extensive experience implementing and monitoring content metrics.

Measuring how your content performs can help your organization:

  • Plan
  • Ensure the content you create is relevant
  • Address highly used topics
  • Identify gaps
  • Report

Examples

  • Set up custom Elastic Kibana dashboards to monitor content quality and traffic.
  • Designed and wrote division-wide email newsletter blasts highlighting metrics, featured content, and relevant content for each quarterly reporting period. Metrics indicated these blasts drove traffic to featured topics.
  • Initiated custom quarterly reports that displayed metrics analysis for senior management.
  • Wrote SQL queries to analyze actual performance of a legacy help system, which informed migration to a new platform.

Related work

Webinar: So, you want to be a technical writer?

Content Wrangler webcast, 2024

Webinar: Adding value as a technical communicator

STC Instructional Design and Learning special interest group, 2020

Webinar (video): Drive your docs with data

STC Instructional Design and Learning special interest group, 2018

Tools used

    Db2 database

    IBM

    Excel

    Microsoft

    Kibana

    Elasticsearch

    SEO Spider

    Screaming Frog

    SQL Server

    Microsoft