Category Archives: Content Strategy

Top 10 questions from Content Marketing World

I’m not a marketer, but I played one for two days at Content Marketing World in Cleveland, Ohio in September, 2016. I was surprised to find that content marketers have similar problems to we in the technical communication world –  proving value, understanding users, correctly using and re-using content, and most surprisingly, dealing with budgets – or lack thereof.

Content Marketing World 2016. Cleveland, OH
Cleveland is the center of the Content Marketing World in September, 2016

However, there are ways that content marketing is very different than technical communication. First, the conferences are much larger than ours, and ours don’t feature Cheap Trick or Mark Hamill.

Even with all I learned at the conference, I still have some questions. I admit that I ask these with tongue-in-cheek, but as someone from outside the marketing world, I’m also genuinely curious. Hopefully some content marketers and/or #CMWorld attendees can chime in and answer.

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Local needs of content featuring Bill Swallow – Content Content podcast episode 12

“Content requires proper care and feeding”, says Bill Swallow, director of operations at Scriptorium. We talk localization, content strategy, local beer, summer’s oppressive heat, and more.

Bill Swallow
Bill Swallow

Released on International Podcast Day!

Mentioned during this episode

Continue reading Local needs of content featuring Bill Swallow – Content Content podcast episode 12

What technical writers can learn from a WordPress plugin

I’m evaluating WordPress plugins for our STC chapter’s web site migration. I use WordPress for edmarsh.com, but the requirements for a personal blog as opposed to a full-on web site – particularly plugins – are quite different.

The Yoast SEO WordPress plugin's keyword tab shows writers how their content compares to other sites using the selected keyword
The Yoast SEO WordPress plugin’s keyword tab shows writers how their content compares to other sites using the selected keyword

A post recently appeared on Facebook, advertising the 57 best WordPress plugins. The list felt a bit too self-promotional, but there were some good selections, and I implemented a few. The very first plugin on the list, Yoast SEO, changed the way I feel about writing, particularly for the web.

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Content Content podcast episode 8 – fairly random events featuring Sarah O’Keefe

Content strategy business owner Sarah O’Keefe talks about working with a CMS, content metrics, tekom, packing for flights, and her aversion to the nightshade family.

Sarah O'Keefe, Content Strategist and owner of Scriptorium
Sarah O’Keefe, Content Strategist and owner of Scriptorium

Mentioned during this episode:
Scriptorium
Sarah’s Twitter
Content Strategy 101
Lavacon conference
North Carolina Research Triangle
Net promoter score
Learning DITA
Content Content podcast episode 7 Curious about content featuring David Dylan Thomas/
Sturm und DITA-Drang at tekom
Ravelry knitting community
Head Fi headphone community
Ed is presenting at STC Philly Metro’s Conduit conference Saturday, April 2
Ed on Twitter

Content Content podcast episode 7 – Curious about content featuring David Dylan Thomas

A free-wheeling show starts off 2016 starring David Dylan Thomas, Senior Content Strategist. Our topics include what a content strategist does, the future of content and work, getting noticed on social media, and even a few movies to see.

David Dylan Thomas, content strategist and moviemaker
David Dylan Thomas, content strategist and movie maker

Mentioned during this episode:
Significant Objects
Confab content strategy conference
Philly content strategy meetups
Stack Exchange
Contently API
Confab content strategy conference
Cleve Gibbon, content strategist
Epam
Lavacon conference
Keith Knight – comic artist – Patreon
Dan Benjamin – podcaster – Patreon
Sarah O’Keefe – The talent deficit in content strategy
FOMO – Fear of missing out

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Books referenced:
Elements of Content Strategy – Erin Kissane
Content Everywhere – Sara Wachter-Boettcher
Content Strategy – Rahel Ann Bailie and Noz Urbina